Tagline
Just the right clothes
NATURAL BEAUTY BASIC is a Japanese women's fashion brand launched by Sanei B.D. in 1996. It is primarily available at station buildings and fashion complexes, and offers workwear for working women in three categories: “On Style,” “Basic,” and “Trend Casual.” The brand name itself reflects its emphasis on being natural, beautiful, and universal. With “Comfortable” as its keyword, the brand communicates a lifestyle of greater fulfillment.
Concept
It values being natural, beautiful, and universal.