NEAT is a Japanese brand specializing in pants, launched by designer 西野大士 for Fall/Winter 2015. Grounded in classic style, it offers trousers and slacks reworked with contemporary silhouettes. The brand carefully selects materials, from Japanese-made fabrics and imported fabrics to military-derived deadstock, and places emphasis on tailoring and quality. It began with pants at its core and now also makes jackets, proposing coordinated sets. The brand name expresses the idea that an outfit looks refined when the pants are well put together, even when paired with casual tops and shoes.
Concept
The idea that an outfit looks refined simply by wearing well-made pants, even with a T-shirt on top and sneakers on your feet.