NEONSIGN is a Japanese fashion brand founded in 2009 by designer Asuka Hayashi, who began making clothes after graduating from Bunka Fashion College. Starting with menswear, the brand puts forward designs that cross gender boundaries and develops clothing as its main focus. Its concept, stated on its official website, is “WE PURSUE CLOTH ARTS.” (the pursuit of cloth arts). Centered on exploring the potential of cloth, the brand reflects Hayashi’s aesthetic in its products through original cutting techniques and material development. It also operates the toy brand NEONdUCK.
Concept
WE PURSUE CLOTH ARTS.