NEW YOAKE POST

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Overview

NEW YOAKE POST is a media label by Katsunori Araki, who is based in Fukuoka. Araki, formerly a designer at SASQUATCHfabrix., launched it as an alternative media outlet primarily using Instagram to share content. The label also engages in design activities, including planning and producing clothing and miscellaneous goods, as well as collaborating with other brands.

Concept

Localize It, the awakening of everyday life,

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