Newlyme

Newlyme was a Japanese women’s fashion brand developed by Yumetenbo Co., Ltd. In company materials from 2014, it was described as a brand offering trend-conscious styling through a wide-ranging lineup for women who are sensitive to trends. The official brand page featured “Urban day,Breather day” and proposed styling that added individuality to unadorned silhouettes and colors. The brand is no longer active, and only remaining inventory is currently being sold.