NEZU YOHINTEN is a Japanese unisex clothing brand launched in 2016 by two designers. Its story centers on a fictional clothing store in Nezu, Bunkyo-ku, Tokyo, that dealt in imported goods after the war and was inherited. The brand creates garments around the concept of “Modern Nostalgia.” Its offerings include jackets, shirts, pants, and other items, combining elements that evoke Showa-era Western dress culture with contemporary garment-making. The brand is a collaboration among designers who also work as patternmakers, textile directors, and others, and offers clothing that draws on patternmaking techniques and fabric selection.
Concept
Modern Nostalgia