niche. is a Japanese fashion brand that started in 2007. Designed by Takumi Omura, its collections draw inspiration from cultures across Latin America, including Argentina and Mexico, as well as military and workwear and Japanese materials and techniques. Centered on everyday clothes that are easy to incorporate into daily life, the brand offers menswear, womenswear, and accessories. Its production draws on locations in Japan and elsewhere, including South America, India, and the United States.
Concept
Clothes to wear with ease every day; clothes you find yourself wearing before you know it.