Ninamew is a women's fashion brand launched in Japan in 2007 by Niina Uchida. Its name derives from “mew,” the English word for a cat’s cry, and the brand proposes “Nina’s Sweet OFF style,” centered on the contrast between an intelligent “girl” who loves her work and her fickle, affectionate side when off duty. Collections created by producer Niina Uchida have also incorporated original leopard prints that symbolize the brand.
Concept
Ninamew is about a girl who loves her work and is intelligent and straightforward, with strong will and resilience. Yet when off duty, she is fickle, carefree, and affectionate. This is something every girl has… The brand proposes Nina’s sweet off-duty style: capricious like a cat, yet charming.