nino

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Country: Japan
Founded: 2007 2000s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

For girls who are forever girly...

nino is a Japanese children’s clothing brand launched in the Fall/Winter 2007 season. It is developed by Three Arrows, with designer Miki Matsumura responsible for fabric selection, design, and product planning. Centered on clothing for girls inspired by picture books, the brand offers dresses, tops, outerwear, bottoms, baby clothes, and fashion accessories. Its official concept focuses on creating a piece of clothing that remains in a child’s memories, valuing the gentleness and warmth of girls and making clothes that let them enjoy dressing up. A cat serves as the brand’s icon.

Concept

For “girls who are girly forever,” the brand values the gentleness and warmth inherent in every girl, and aims to bring the enjoyment of dressing up through designs that combine cuteness and elegance.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

NINOsucola

Sub-brand

Clothing

A simple second line focused on everyday wear and unisex design

NINOsucola launched in May 2017 as a second line of nino, developed by Three Arrows. While

NINOsucola launched in May 2017 as a second line of nino, developed by Three Arrows. While nino centers on girls’ clothing reminiscent of picture books, this line proposes unisex wear with simpler, more everyday designs, using “school” as its keyword. At launch, it offered sizes for adults in addition to multiple sizes for children. It is a diffusion line focused on daily wear that does not restrict age or gender, distinct from nino’s girlish style.

2017 Sub-brand

NINOsucola

Clothing

A simple second line focused on everyday wear and unisex design

NINOsucola launched in May 2017 as a second line of nino, developed by Three Arrows. While