NO ID.

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Overview

NO ID. is a Japanese menswear brand founded in 1999 by designer Yuji Sugano. Centered on menswear, it offers jackets, shirts, pants, shoes, accessories, and other items. The brand’s official introduction states that it creates practical products through free imagination unconstrained by genres and proposes a fresh perspective on everyday outfits. It also offers the mode line NO ID.BLACK.

Concept

Creating practical products through free imagination unconstrained by genres. Proposing a fresh perspective on everyday outfits through subtle changes.

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Parent brands and sub-brands, ordered by founding year.

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NO ID.BLACK
Clothing

A line that adds mode expression to everyday wear

NO ID.BLACK is a line within the brand family introduced on NO ID.’s official account as “

NO ID.BLACK is a line within the brand family introduced on NO ID.’s official account as “a mode line for experiencing the extraordinary in everyday life.” While NO ID. itself proposes practical products unconstrained by genre, NO ID.BLACK has a distinct concept that emphasizes mode. It complements the parent brand’s menswear offerings and is positioned to strengthen mode expression within the lineup.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NO ID.

Country of origin, founding year, categories and parent brands.

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