NO NAME is a collaboration project originating in Japan, developed by L.H.P. Rather than offering a regular collection under the brand alone, it creates and sells limited-edition items with various brands and individual creators in the format “NO NAME × 〇〇.” Fashion designer 喜覚 oversees the designs. Guided by respect for creators who put their own names forward and live freely, the project offers sneakers, hoodies, and other items, and has collaborated with badmood and Yamato Inoue, among others.
Concept
Prohibition signs are everywhere in this world. In a society where true freedom does not exist, from birth through adulthood, people have lost their individuality and, eventually, even their names. This concept expresses respect for all creators who put their own names forward and seek to live freely, even in a world filled with prohibition signs.