L.H.P

An original brand developed by L.H.P. and a core line that continues its own collections separately from L.H.P.’s select-shop offering. Its name is said to combine the keywords D, A, N, K, and E with the German word “Schon.” Under the theme “NEW STANDARD,” it translates high-quality materials, digitally inflected graphics, and attention to silhouettes and details into practical everyday wear. Its offerings often include cargo pants, coated materials, denim, and technical outerwear. In contrast to A4A’s graphic-driven street line and WHITELAND’s mode- and trend-oriented line, it serves to expand L.H.P.’s originality through material treatments and item composition.

An ongoing original line that began in Spring/Summer 2014 as an exclusive pre-release brand for L.H.P. and was renamed WHITELAND, its current name, from Spring/Summer 2017. It combines a mode-inspired sensibility with trends and develops designs centered on transparency, with attention to details and specifications. While A4A focuses on bold graphics and loose streetwear silhouettes, and DankeSchon on material treatments and cargo and workwear elements, WHITELAND occupies the role of adding a mode-inspired sensibility and seasonal relevance to everyday items. Within L.H.P.’s private-label portfolio, it is the line that prioritizes clean silhouettes and ease of incorporation into styling.

A private label of L.H.P., this line translates the street sensibility cultivated through the select shop into original products. Centered on bold, distinctive original graphics, it offers contemporary streetwear designed for easy unisex wear, including T-shirts, sweatshirts, hoodies, shirts, and outerwear, with loose silhouettes and dropped shoulders. While DankeSchon emphasizes material treatments and cargo- and workwear-inspired designs, A4A foregrounds graphics and oversized styling, serving the casual/streetwear segment within L.H.P.

A collaborative project developed exclusively for L.H.P., distinct from its usual seasonal original brands. Rather than maintaining a standalone collection, it operates by developing products with creators working across different fields, including brands and independent creators, in a “NO NAME × ○○” format. Projects with Yamato Inoue and badmood, for example, have offered sneakers, hoodies, sweatshirts, and other items as limited products, with design supervision by 喜覚. While A4A, DankeSchon, and WHITELAND continue to develop around their own distinctive design approaches, NO NAME is a spin-off project line focused on collaborations with external creators and the limited nature of each project.