WHITELAND

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Overview

WHITELAND is a Japanese fashion brand launched by L.H.P for the Spring/Summer 2014 season as a limited brand for advance sales. It was renamed under its current name starting with the Spring/Summer 2017 season. Centered on apparel for men and women, the brand combines a mode-inspired atmosphere with trends, emphasizing attention to detail while aiming for an overall sense of transparency in its designs. It is an original/private label of L.H.P, offering T-shirts, sweatshirts, shirts, denim, pants, and other items.

Concept

The concept combines a mode-inspired atmosphere with trends, with attention to detail and a sense of transparency throughout the designs.

Related brands

Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
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- Parent brand
L.H.P
Clothing

An ongoing line that brings mode and trends into everyday wear

An ongoing original line that began in Spring/Summer 2014 as an exclusive pre-release bran

An ongoing original line that began in Spring/Summer 2014 as an exclusive pre-release brand for L.H.P. and was renamed WHITELAND, its current name, from Spring/Summer 2017. It combines a mode-inspired sensibility with trends and develops designs centered on transparency, with attention to details and specifications. While A4A focuses on bold graphics and loose streetwear silhouettes, and DankeSchon on material treatments and cargo and workwear elements, WHITELAND occupies the role of adding a mode-inspired sensibility and seasonal relevance to everyday items. Within L.H.P.’s private-label portfolio, it is the line that prioritizes clean silhouettes and ease of incorporation into styling.

- Parent brand
L.H.P Private Brand
Clothing

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Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about WHITELAND

Country of origin, founding year, categories and parent brands.

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