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DankeSchon

DankeSchon

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Country: Japan
Founded: 2013 2010s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

NEW STANDARD

Danke Schön is a Japan-origin fashion brand developed by L.H.P. Launched in 2013, it focuses on genderless street-casual wear spanning menswear and womenswear. Under the theme “NEW STANDARD,” it is characterized by combining high-quality materials and digitalized graphics with elements selected to reflect the times. The brand name combines the initials of five words—D, A, N, K, and E—with the German word “Schön.”, expressing gratitude to people who support the brand’s intentions. It seeks to balance practicality with new perspectives and continues to communicate as a brand developed by L.H.P.

Concept

Rather than resisting the times, the brand extracts elements suited to it by moving through and adapting to them, and develops collections that combine high-quality materials with digitalized graphics.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

L.H.P

Parent brand

Clothing

A core original line focused on material treatments and practicality

An original brand developed by L.H.P. and a core line that continues its own collections s

An original brand developed by L.H.P. and a core line that continues its own collections separately from L.H.P.’s select-shop offering. Its name is said to combine the keywords D, A, N, K, and E with the German word “Schon.” Under the theme “NEW STANDARD,” it translates high-quality materials, digitally inflected graphics, and attention to silhouettes and details into practical everyday wear. Its offerings often include cargo pants, coated materials, denim, and technical outerwear. In contrast to A4A’s graphic-driven street line and WHITELAND’s mode- and trend-oriented line, it serves to expand L.H.P.’s originality through material treatments and item composition.

L.H.P Private Brand

Parent brand

Clothing

- Parent brand

L.H.P

Clothing

A core original line focused on material treatments and practicality

An original brand developed by L.H.P. and a core line that continues its own collections s