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NOAH
Basic information
- Country
- United States
- Founded
- 2015
- Category
- Clothing / Bags / Accessories / Footwear / Watches / Lifestyle products
Overview
NOAH is an American menswear brand created in New York by Brendon Babenzien and Estelle Bailey-Babenzien. Relaunched in 2015, it draws on skate, surf and music culture alongside classic menswear, offering everything from apparel to accessories. The brand emphasizes quality, integrity and individuality, and is committed to addressing issues in the fashion industry through consideration for its production practices and donations.
Concept
Create the best possible products that inspire our staff, partners and customers to seek adventure and actively engage in the world around them. Expand on what it means to be a clothing brand by breaking down the walls of where the brand customer relationship begins and ends. Share our adventures with our customers and encourage them to share their adventures with us. Promote goodness. Challenge conventional wisdom.
Sub-brands
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Noah Women's 2024
Building on NOAH’s approach of describing its primarily menswear-focused offering as “basically unisex,” this womenswear project was launched as a derivative line within the brand. Led by Estelle Bailey-Babenzien, it produces small quantities of skirts, jumpsuits, dresses, and other items that connect with NOAH’s existing wardrobe, introducing new pieces each season while changing the offering. Rather than representing a large-scale expansion into womenswear, it is positioned as a way to extend NOAH’s range of offerings “only as much as needed.”
A derivative line responsible for the womenswear project