Tagline
Wear and live naturally, just as you are.
nofl is an original Japanese fashion brand developed by 中商事株式会社 in Takamatsu, Kagawa Prefecture. Its name comes from the initials of “natural organic fashion life.” The brand focuses on natural materials such as organic cotton and linen, and plans and offers clothing and fashion accessories. Its official online store states that all products are made in Japan, and the brand presents simple, basic clothing that is not overly influenced by trends. Its brand message, “Wear a comfortable life,” expresses the idea of connecting natural materials with a comfortable way of life.
Concept
The concept reflects a desire to continually explore the appeal of natural materials and connect them with a comfortable way of life.