NORBIT

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Country: Japan
Founded: 1999 1990s
Category: Clothing Bags
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

Tagline

Field, Travel, Chill

norbit is a Japanese outdoor and functional clothing brand launched in 1999 by designer Hiroshi Nozawa and relaunched in 2018. Drawing on outdoor, classic clothing, and military styles, it combines traditional Japanese garments and past fieldwear with contemporary functional materials and technology, and offers clothing, bags, hats, and other items. The brand theme is “Field, Travel, Chill.” Rather than fashion that follows trends, it focuses on practical clothing for holidays and outdoor activities, continually updating staples such as field jackets. It operates internationally, primarily through select shops overseas.

Concept

We do not stand as a fashion brand, but rather are anti-fashion. We make practical clothes that feature functions for holidays and outdoor activities.

Collaboration partners

Dates and partner brands

All collaborations

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Alpha Industries

The collaboration with NORBIT is listed on Alpha Industries' official menu. The project is described as drawing on the affinity between Japanese outdoor and casual wear and Alpha's military and field wear, but the specific products and dates are unknown.