Tagline
The comfort of living naturally in everyday life
normment is a Japanese women's fashion brand. With “the comfort of spending everyday life naturally” as its concept, it reflects on connections with everyday life and creates timeless staples attuned to changing times. Centered on supple, airy comfort, its lineup includes items designed to make the wearer feel comfortable. The collection focuses on dresses made from natural materials such as cotton and linen, alongside clothing including blouses, shirts, and pants.
Concept
A brand built around “the comfort of spending everyday life naturally,” reflecting on connections with everyday life and creating timeless staples attuned to changing times.