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northerly

northerly

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Country: Japan
Founded: 1970 1970s
Category: Clothing
Related brands: Clothing brands founded in the 1970s Clothing brands from Japan

Overview

northerly is a lingerie brand that Ginza San-ai in Tokyo launched in 1970 as a specialty underwear store. It is now operated by Ai Co., Ltd. as “San-ai Resort northerly,” a lingerie shop offering products ranging from everyday to luxury. The brand concept is, “No two days are the same for me. You’re sure to find the underwear you want ‘now.’” Its lineup centers on underwear items such as bras and panties.

Concept

No two days are the same for me
You’re sure to find the underwear you want “now”
A lingerie shop offering products ranging from everyday to luxury

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

San-ai Resort

Parent brand

Clothing

A lingerie line specializing in underwear within the group.

Within 株式会社Ai’s brand portfolio, San-ai Resort northerly is developed as an underwear and

Within 株式会社Ai’s brand portfolio, San-ai Resort northerly is developed as an underwear and lingerie line that brings the appeal of underwear to young professionals. While San-ai Resort, Coralveil, and Reir cover swimwear, resort, and active categories, northerly focuses on underwear people want “now,” offering bras, panties, slips, and loungewear. The brand is presented as a lingerie shop with a range spanning everyday to luxury.

2018 Parent brand

San-ai Resort

Clothing

A lingerie line specializing in underwear within the group.

Within 株式会社Ai’s brand portfolio, San-ai Resort northerly is developed as an underwear and