San-ai Resort

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Overview

Tagline

Healthful, modern NEW beach fashion that crosses retro and future to capture the present.
San-ai Resort is a Japanese swimwear and resortwear brand that launched in 2018 after rebranding “San-ai Mizugi Rakuen” as “San-ai Resort.” It is operated by Ai Co., Ltd., which took over the swimwear and underwear businesses from San-ai in Ginza, Tokyo. Centered on healthful, modern NEW beach fashion that crosses retro and future to capture the present, the brand offers styling suggestions for items that can be worn not only at the beach but also for leisure activities such as festivals.

Concept

Healthful, modern NEW beach fashion that crosses retro and future to capture the present. The brand offers styling suggestions for fashionable items that can be worn not only at the beach but also for leisure activities such as festivals.

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1 brands
Founded
1970
1970 Sub-brand
northerly
Clothing

A lingerie line specializing in underwear within the group.

Within 株式会社Ai’s brand portfolio, San-ai Resort northerly is developed as an underwear and

Within 株式会社Ai’s brand portfolio, San-ai Resort northerly is developed as an underwear and lingerie line that brings the appeal of underwear to young professionals. While San-ai Resort, Coralveil, and Reir cover swimwear, resort, and active categories, northerly focuses on underwear people want “now,” offering bras, panties, slips, and loungewear. The brand is presented as a lingerie shop with a range spanning everyday to luxury.

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