NOSTALVIA is a Japanese fashion brand launched in 2025 by FLAVA Co., Ltd., based in Osaka. Its collections focus on items such as T-shirts, sweatshirts, and hoodies. Photographer Keiichi Nitta serves as brand curator, and the brand plans collaborations with local businesses, shops, brands, and creators around the theme of each city’s culture. The brand name is a coined term combining “NOSTALGIC” and “VIA” (“through nostalgia”), and the brand aims to create new culture through inspiration drawn from the past and interactions among people today. Its official concept is “Empathy and co-creation.”
Concept
Empathy and co-creation