OMAR AFRIDI is a London-based unisex fashion brand founded by Omar Afridi in 2018. The brand’s core concept is “Primitive Mode,” embracing the possibilities tha...
Trends & youth culture
Avant-garde & designer
Minimal & basics
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from OAMC
OAMC shows a stronger emphasis on Streetwear.
OAMC shows a stronger emphasis on Outdoor & functional.
White Mountaineering is a Japanese fashion brand launched in Tokyo in 2006 by designer Yosuke Aizawa. Its guiding principle is that “every field where clothes a...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share refined everyday staples and distinctive designs.
Differences from OAMC
White Mountaineering shows a stronger emphasis on Outdoor & functional.
OAMC shows a stronger emphasis on Luxury & heritage.
Isabel Benenato is an Italian fashion brand founded in 2008 by Naples-born designer Isabel Benenato. Now based in Tuscany near Lucca, it offers women’s and men’...
Avant-garde & designer
Minimal & basics
Luxury & heritage
Shared traits
The brands share distinctive designs and autumn and winter styles.
Differences from OAMC
OAMC shows a stronger emphasis on Outdoor & functional.
LES HOMMES is a men’s luxury fashion brand launched in Belgium in 2005 by Tom Notte and Bart Vandebosch. Centered on contemporary elegance, it develops wardrobe...
Avant-garde & designer
Minimal & basics
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from OAMC
OAMC shows a stronger emphasis on Outdoor & functional.
Namacheko is a Belgium-based menswear label founded in 2017 by siblings Dilan Lurr and Lezan Lurr. Originating in the Kurdish community of Kirkuk, Iraq, the lab...
Avant-garde & designer
Trends & youth culture
Luxury & heritage
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from OAMC
OAMC shows a stronger emphasis on Outdoor & functional.
CMMN SWDN is a contemporary fashion brand founded in 2012 in Malmö, Sweden, by husband-and-wife duo Saif Bakir and Emma Hedlund Bakir. Centered on contrasting e...
Minimal & basics
Avant-garde & designer
Polished & dressy
Shared traits
The brands share designer-led expression and refined everyday staples.
Differences from OAMC
OAMC shows a stronger emphasis on Outdoor & functional.
OAMC shows a stronger emphasis on Luxury & heritage.
EGONLAB is a French fashion brand founded in Paris in 2019 by Florentin Glémarec and Kevin Nompeix. Centered on tailoring, it offers genderless RTW and accessor...
Avant-garde & designer
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share distinctive designs and menswear.
Differences from OAMC
OAMC shows a stronger emphasis on Outdoor & functional.
EGONLAB shows a stronger emphasis on Decoration & playfulness.
Neil Barrett is a fashion brand launched in Britain in 1999 by designer Neil Barrett. Centered on men's tailoring, it offers a wide range of men's and women's r...
Minimal & basics
Sporty & sportswear
Avant-garde & designer
Shared traits
The brands share designer-led expression and refined everyday staples.
Differences from OAMC
Neil Barrett shows a stronger emphasis on Sporty & sportswear.
OAMC shows a stronger emphasis on Outdoor & functional.
Juun.J is a fashion brand launched in 2007 by designer Jung Wook Jun, who is from Seoul, South Korea. The brand is built around an approach that reinterprets cl...
Avant-garde & designer
Streetwear
Trends & youth culture
Shared traits
The brands share refined everyday staples and distinctive designs.
Differences from OAMC
Juun.J shows a stronger emphasis on Decoration & playfulness.
OAMC shows a stronger emphasis on Outdoor & functional.
Sasquatchfabrix. is a Japanese menswear brand founded in Tokyo in 2003 by Daisuke Yokoyama and Katsunori Araki. Rooted in Tokyo street culture, it develops clot...
Streetwear
Avant-garde & designer
Decoration & playfulness
Shared traits
The brands share designer-led expression and distinctive designs.
Differences from OAMC
OAMC shows a stronger emphasis on Minimal & basics.
OAMC shows a stronger emphasis on Outdoor & functional.
KAMIYA is a brand centered on menswear in Japan, offering shoes, bags, hats, accessories, and other items. In 2023, MYne, launched in 2016 under SOSU, relaunche...
Trends & youth culture
Streetwear
Avant-garde & designer
Shared traits
The brands share menswear and workwear influences.
Differences from OAMC
OAMC shows a stronger emphasis on Minimal & basics.
OAMC shows a stronger emphasis on Polished & dressy.
KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are prim...
Decoration & playfulness
Trends & youth culture
Avant-garde & designer
Shared traits
The brands share designer-led expression and refined everyday staples.
Differences from OAMC
KHOKI shows a stronger emphasis on Decoration & playfulness.
OAMC shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.