OMAR AFRIDI is a London-based unisex fashion brand founded by Omar Afridi in 2018. The brand’s core concept is “Primitive Mode,” embracing the possibilities that arise from intentionally combining opposing elements. Inspired by Omar Afridi’s cultural roots, its philosophy is to unsettle established images and breathe new life into them. Designer Hayate Ichimori and creative director Jun Kikuta oversee the creative work.
Concept
Primitive Mode