OAR is a Japanese fashion brand based in Tokyo. Led by Junichiro Yoshikawa, the brand draws on his experience as a patternmaker to handle every stage of garment making, from planning and patternmaking to sewing. Centered on everyday wear, it presents lifewear that makes use of the qualities of its materials and attention to detail. The collections weave together restraint, curiosity, and humor, and the brand works with artisans while also considering ethical production environments.
Concept
The brand presents collections that weave together restraint, curiosity, and humor, building a poetic story each season.