Tagline
Real clothes that bring aspiration within reach
OFUON is a Japanese women's fashion brand by Itokin. Centered on real clothes that bring aspirational style within reach, it offers a refined, ladylike style for the many everyday settings of working women. Its wide-ranging collection includes tops, dresses, bottoms, and accessories, supporting elegant and cute outfits. From spring 2023, the brand relaunched as OFUON le MK, and its former brand website closed on March 31, 2023.
Concept
An aspirational, refined, ladylike style. Elegant and cute. A wardrobe for the many everyday settings of women who live flexibly and in their own way.