szu
/
Fashion brands
/
old honey

old honey

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2012 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Decorative , not too sweet Adding special flavor to your ordinaries of life.

old honey (オールド・ハニー) is a Japanese womenswear brand created by 原まり奈. It began as a remake brand in 2012 and is based in Tokyo, offering clothing that incorporates decorative and handmade elements. Its concept is “Decorative yet not too sweet. Clothes that add something special to everyday life.” Its focus is on handmade clothing, including remade and one-of-a-kind pieces. The brand received an award at Asia Fashion Collection in 2014 and presented a collection at New York Fashion Week in 2015. It continues to release collections each season.

Concept

Decorative yet not too sweet. Clothes that add something special to everyday life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2023

Year Brand Category Description

2023

Dear Episode

Sub-brand

Clothing

A unisex derivative line that reconstructs the stories of vintage clothing

A derivative line launched in January 2023 by designer 原まり奈, who had operated old honey fo

A derivative line launched in January 2023 by designer 原まり奈, who had operated old honey for about 10 years. While old honey focuses on highly decorative womenswear incorporating remake and handmade elements, Dear Episode specializes in remakes that make use of the history and impression of vintage clothing, changing an item’s form while indicating what the original item was. Its offerings include dresses, tops, leggings, and skirts, including unisex designs that can also be worn by men. All pieces are one of a kind. The line is positioned as a more direct connection between the parent brand’s approach to craftsmanship and reconstruction and the narrative quality of vintage clothing.

2023 Sub-brand

Dear Episode

Clothing

A unisex derivative line that reconstructs the stories of vintage clothing

A derivative line launched in January 2023 by designer 原まり奈, who had operated old honey fo