ONFLEEK

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Overview

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GOING ON MY WAY
On Fleek is a Japanese brand founded in Ishikawa Prefecture in 2017. It originated with a car event started by Kengo Toma (MATTI), and from 2018 expanded its logo and the message “GOING ON MY WAY” into apparel. Today, in addition to clothing, it offers accessories and fragrances, expressing the aesthetic of people who believe in their own path and move forward.

Concept

Expressing the aesthetic of people who believe in their own path and move forward

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