OR KIDS

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2015 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Japan

Overview

Tagline

Enjoy stylish looks for kids, starting from the feet!

OR KIDS is a Japanese kids’ footwear line launched in September 2015 by Double-A Co., Ltd. Derived from the women’s shoe brand ORiental TRaffic, it offers children’s sneakers, formal shoes, rain boots, and other styles. In response to the desire to enjoy stylish looks for children from the feet up, it proposes items suited to a range of occasions, from everyday wear to outings. The line emphasizes easy-to-put-on and take-off designs that children can manage themselves, affordable prices, and playful styling.

Concept

The line offers stylish, playful designs with structures that make the shoes easy for children to put on and take off themselves.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

ORiental TRaffic

Parent brand

Footwear

A kids’ shoe line supporting parents and children with their footwear needs

OR KIDS is a children’s shoe brand launched in 2015 by Double A Co., Ltd., which operates

OR KIDS is a children’s shoe brand launched in 2015 by Double A Co., Ltd., which operates ORiental TRaffic. It extended the target audience of adult-focused ORiental TRaffic and WA ORiental TRaffic to children, offering ballet flats, loafers, sneakers, boots, and other styles with features that make them easy for children to put on and take off themselves. The current official online store also carries product ranges labeled KIDS, serving to extend the parent brand’s design sensibility into children’s everyday footwear. Unlike WA ORiental TRaffic, which focuses on women’s shoes; ORTR, which focuses on sports shoes; and acro, which focuses on apparel, it complements the brand family as a kids’ line with a clearly defined age group.

2002 Parent brand

ORiental TRaffic

Footwear

A kids’ shoe line supporting parents and children with their footwear needs

OR KIDS is a children’s shoe brand launched in 2015 by Double A Co., Ltd., which operates