ORiental TRaffic

WA ORiental TRaffic was launched as a separate brand from ORiental TRaffic in 2013. Unlike the parent brand’s “playful designs that are a little different from the rest,” it offers women’s shoes centered on a natural and feminine aesthetic. Its range focuses on pumps, flat shoes, sandals, and similar styles that are easy to pair with polished everyday outfits, covering a different image of femininity and different occasions from ORiental TRaffic’s mainline. While ORTR foregrounds sportswear, acro handles apparel, and OR KIDS is for children, WA ORiental TRaffic expands the brand family’s women’s footwear offering as an independent line of feminine shoes for adult women.

OR KIDS is a children’s shoe brand launched in 2015 by Double A Co., Ltd., which operates ORiental TRaffic. It extended the target audience of adult-focused ORiental TRaffic and WA ORiental TRaffic to children, offering ballet flats, loafers, sneakers, boots, and other styles with features that make them easy for children to put on and take off themselves. The current official online store also carries product ranges labeled KIDS, serving to extend the parent brand’s design sensibility into children’s everyday footwear. Unlike WA ORiental TRaffic, which focuses on women’s shoes; ORTR, which focuses on sports shoes; and acro, which focuses on apparel, it complements the brand family as a kids’ line with a clearly defined age group.

ORTR is a sports shoe brand derived from ORiental TRaffic. It combines functionality and fashion, offering shoes for “active living that blends into everyday life” rather than limiting them to athletic use. Centered on sneakers and sports sandals, it covers casual sports for daily travel and outings, with an emphasis on functional features such as instant-fit sneakers that can be put on without using one’s hands. While ORiental TRaffic focuses on playful women’s shoes, WA ORiental TRaffic on natural and feminine styles, acro on women’s apparel, and OR KIDS on children’s products, ORTR is positioned as a specialized line that expands the brand’s offerings into active lifestyles.

acro is an apparel-focused sub-line offered through channels such as ORiental TRaffic’s official online store, carrying items including tops, knitwear, blouses, skirts, pants, and dresses. It adds outfit suggestions incorporating clothing to ORiental TRaffic, whose offerings have centered on shoes, and has product categories that differ from those of the shoe-focused parent brand. While WA ORiental TRaffic covers women’s shoes with a natural and feminine style, ORTR is a sports brand combining functionality and fashion, and OR KIDS is aimed at children, acro complements the overall look with women’s apparel. It is also organized as a separate collection on the official store.