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WA ORiental TRaffic

WA ORiental TRaffic

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Country: Japan
Founded: 2013 2010s
Category: Footwear
Related brands: Footwear brands founded in the 2010s Footwear brands from Japan

Overview

WA ORiental TRaffic is a Japanese women’s shoe brand launched by Double A Co., Ltd. in December 2013. With “Natural & Feminine” as its concept, it offers everyday shoes such as pumps and sandals for adult women with lifestyles of their own. The brand emphasizes fit in shoes designed for daily wear and offers items that blend with individual styles. Developed from ORiental TRaffic, it is available at stores nationwide and through its official online store.

Concept

Natural & Feminine

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2002

Year Brand Category Description

2002

ORiental TRaffic

Parent brand

Footwear

A women’s footwear line centered on a natural and feminine aesthetic

WA ORiental TRaffic was launched as a separate brand from ORiental TRaffic in 2013. Unlike

WA ORiental TRaffic was launched as a separate brand from ORiental TRaffic in 2013. Unlike the parent brand’s “playful designs that are a little different from the rest,” it offers women’s shoes centered on a natural and feminine aesthetic. Its range focuses on pumps, flat shoes, sandals, and similar styles that are easy to pair with polished everyday outfits, covering a different image of femininity and different occasions from ORiental TRaffic’s mainline. While ORTR foregrounds sportswear, acro handles apparel, and OR KIDS is for children, WA ORiental TRaffic expands the brand family’s women’s footwear offering as an independent line of feminine shoes for adult women.

2002 Parent brand

ORiental TRaffic

Footwear

A women’s footwear line centered on a natural and feminine aesthetic

WA ORiental TRaffic was launched as a separate brand from ORiental TRaffic in 2013. Unlike