Tagline
Hat OR Not? A new style starting with hats.
OVERRIDE is a hat select shop and original brand that originated in Osaka and was founded in 1999 by Kurihara Co., Ltd. as a hat specialty store. Its offerings center on hats selected from brands in Japan and abroad, as well as original items reflecting the expertise of a hat specialty store, and it also develops collaborations with businesses in other industries. Under the motto “Hat OR Not? A new style starting with hats,” it presents the question “OR = or?” as its guiding concept. IKU＊ is credited with design.
Concept
By abbreviating its name, OVERRIDE adopts the stance of asking, “OR = or?” It aims to create a new world beginning with hats, with “or?” as a motto for the future that points toward the infinite possibilities of changing one’s look with a single hat.