PACKING is a bag brand that started in Osaka in 2018. Based on the concept of everyday backpacks like those sold among a jumble of goods in American supermarkets, it develops its range around the idea that simple is best. Its lineup centers on backpacks and also includes messenger bags and totes, with capacity for up to 30L. Its distinctive feature is a rounded, “onigiri-shaped” silhouette when packed, retaining a distinctly American, slightly ungainly quality within its simplicity.
Concept
Everyday backpacks like those sold among a jumble of goods in American supermarkets