PANDIESTA JAPAN is a Japanese casualwear brand featuring pandas as its character motif. According to official information, it started in 2012. Against the backdrop of subcultures such as American casual and military styles, it develops products primarily in apparel, centered on its character PANDIESTA, inspired by music, film, and animation. The brand places importance on the selection of fabrics and buttons, as well as artisans’ embroidery and processing techniques, and is presented as a brand whose styling can be enjoyed regardless of gender or age. As a brand of Sanko Co., Ltd., it continues to develop products today.
Concept
Against the backdrop of subcultures such as American casual and military styles, the brand develops playful products featuring PANDIESTA, a character inspired by music, film, and animation.