PEIEN is a Japanese fashion brand launched in Tokyo in 2015 by designer Naoko Izawa. Born in China, Izawa studied graphic design at Beijing Institute of Fashion Technology and fashion at Bunka Fashion Graduate University. Centered on women’s ready-to-wear, the brand proposes fashion-forward everyday clothing that expresses individual freedom. It emphasizes handwork and tactile materials, and also presents collections incorporating elements of Japanese culture.
Concept
The brand proposes fashion-forward everyday wear that allows individuals to express their freedom without being swayed by those around them.