perche labo

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Overview

perche labo is the second line of the accessories brand perche, developed by UN BILLION S.A. Its name incorporates “labo,” an abbreviation of the Italian word “Laboratorio,” meaning “laboratory” or “atelier.” It is described as a brand that encourages free thinking and is supported by a broad range of people. The company operating it, Ambilion, is based in Shibuya, Tokyo, Japan, and was established on July 17, 1996. Its collections focus on items such as bags and leather accessories.

Concept

“Labo” in perche labo is an abbreviation of the Italian word “Laboratorio,” meaning “laboratory” or “atelier.” The brand was created as a second line that encourages free thinking and is supported by a broad range of people.

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perche
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A second line offering proposals rooted in free-spirited ideas

A derivative brand positioned as a second line in perche’s official information. “labo” is

A derivative brand positioned as a second line in perche’s official information. “labo” is an abbreviation of Laboratorio, meaning laboratory or atelier, and the line was created around free-spirited ideas for a broad audience. While the main perche line focuses on bags and leather goods for women, perche labo is presented as a line that carries forward a similar material feel and practicality while offering proposals with greater freedom of expression.

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