PHENIX COLLECTION is a fashion-oriented collection line launched from the Fall/Winter 2025 season by phenix, a ski wear brand founded in Japan in 1952. Directed by Daisuke Genma, it brings the functional technologies developed in ski wear for snowy mountains into everyday urban clothing. Centered on men’s and women’s wear, the collection combines functionality with a contemporary fashion sensibility. Its official concept is “FROM SNOW MOUNTAIN TO THE STREETS – Bringing Ideas from the Mountains to the City.”
Concept
FROM SNOW MOUNTAIN TO THE STREETS – Bringing Ideas from the Mountains to the City.