PICHI is a Japanese fashion brand by 宮原英里. Focusing on everyday clothing for women, it offers relaxed, adult-casual apparel, including tops, denim, and dresses, as well as shoes, bags, and accessories. With “clothing that is free and true to oneself” as its concept, it proposes items for women who enjoy every day while cherishing what they like.
Concept
With “clothing that is free and true to oneself” as its concept, the brand proposes relaxed, adult-casual fashion items for women who enjoy every day without giving up what they like.