Tagline
Always keeping a playful spirit, PILIT in everyday life
PILIT is an online fashion brand operated by P&M Co., Ltd., a Japanese apparel company. It proposes outfits that mix casual, colorful elements with an adult Korean aesthetic. Its offerings focus on womenswear and include tops, knitwear, pants, and dresses. Its official introduction states that the brand aims to add playful touches and a “piquant” splash of spice to everyday life.
Concept
A touch of “piquant” spice and color… The brand proposes outfits that mix casual, colorful elements with an adult Korean aesthetic.