PLAY HOUR is a Japanese streetwear brand. It is directed by OTA (KOMOREBI) and YUTO, who work as models and DJs, and produced by the B2B DJ crew PLAY HOUR SOUNDS. Centered on reworking 1990s and Y2K styles incorporating overseas street styles, the brand offers apparel suited to contemporary lifestyles. Its range includes T-shirts and denim, among other items. The founding year cannot be confirmed.
Concept
A NEW STREET brand produced by the B2B DJ crew PLAY HOUR SOUNDS, formed by OTA (KOMOREBI) and YUTO.