Tagline
POLITE - polish and sophisticated, PIQUANT - coquettish and tempting
POLIQUANT is a Japanese menswear brand from Tokyo. Launched by designer Junichi Sugita in 2015, it began its collections with the Fall/Winter 2015–16 season. The brand name is a coined word combining POLITE, meaning “refined,” and PIQUANT, meaning “stylishly enticing.” Against the backdrop of 1990s Tokyo street culture, it creates menswear incorporating elements of mode, streetwear, outdoor wear, and functional clothing. Japanese aesthetic sensibilities and a rebellious spirit form its identity, and it also pursues the use of Japanese materials and traditional techniques. It has expanded its overseas sales channels through trade shows in Milan and Paris.