Tagline
our knowledge is your safeguard
Pragnell is a sixth-generation family-owned British jeweller founded by George Pragnell in 1954 in Stratford-upon-Avon, England. It offers fine jewellery, luxury watches and silver, and creates bespoke and one-off “Masterpiece” pieces centred on rare gemstones and crafted in its British workshops, as well as offering remodelling. Its guiding principle is “our knowledge is your safeguard,” and its philosophy is “We believe that fine jewellery is art, not fashion.” It offers its services through showrooms across the UK, including The Embassy by Pragnell, and a virtual concierge.
Concept
We believe that fine jewellery is art, not fashion, and that beautiful gemstones should be celebrated.