Tagline
We believe that what you choose is a way of life.
PREFERIR is a Japanese women's fashion brand. The name “PREFERIR” means “to prefer” or “to choose” in Spanish, and the brand proposes items centered on the act of choosing. Its concept is “Cute Luxury.” Through fashion, it supports women striving in love, work, and self-improvement, offering a wide range of items, primarily for invited occasions such as weddings, parties, appreciation gatherings, and reunions, from dresses and one-piece garments to tops, outerwear, bottoms, and accessories. The company handling the brand is Prestige Co., Ltd., established on January 12, 1985.
Concept
Cute Luxury