PriCHOU is a fashion brand for teenagers and people in their twenties, directed by creator Hinako Kagura. It began selling on ZOZOTOWN in June 2025 and offers women’s apparel. The brand name is described as combining the French word chuchoter, meaning “to whisper,” and chou, meaning “cute,” with Princess. It is featured in ZOZOTOWN’s individual brand project and is presented as a brand directed by Hinako Kagura.
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PriCHOU
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Frequently asked questions about PriCHOU
Country of origin, founding year, categories and parent brands.
PriCHOU was founded in 2025.
PriCHOU covers the following categories: Clothing.