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PROTOTYPE

PROTOTYPE

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Country: Japan
Category: Bags
Related brands: Bags brands from Japan

Overview

PROTOTYPE is a bag line by FAF (Fake As Flowers), a fashion brand from Tokyo. FAF was founded in 2018 by Kazuho Arai and Tsukasa Takabayashi, with Arai responsible for design and Takabayashi for direction. Based on the theme of “an unfinished finished product,” PROTOTYPE offers messenger bags, tote bags, and other styles, guided by the idea that a product becomes complete through use. The line adopts forms developed through prototyping and is positioned as one of FAF’s three lines, a series of bags that owners can make their own over time.

Concept

An unfinished finished product

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

FAF

Parent brand

Clothing

A line that expands the product category with a focus on bags.

A bag series developed within FAF’s brand family. Centered on the theme of “the unfinished

A bag series developed within FAF’s brand family. Centered on the theme of “the unfinished finished product,” it applies the idea that a product is completed through the process of being used to items such as tote bags and shoulder bags. Its role differs from THENEWCOMMUNE, which handles seasonal clothing collections, and it is also distinct from RERAW’s reconstruction- and craft-focused line. Using bags as its point of entry, the line expands FAF’s product development and proposals for everyday use.

2018 Parent brand

FAF

Clothing

A line that expands the product category with a focus on bags.

A bag series developed within FAF’s brand family. Centered on the theme of “the unfinished