FAF

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Overview

FAF is a Tokyo-based unisex fashion brand launched in 2018 by Kazuho Arai and Tsukasa Takabayashi. It began by focusing on cut-and-sew garments and prints, and has developed its collections since Fall/Winter 2021. Designer Arai and director Takabayashi are also members of the creative unit YOUTHQUAKE. With “the contrast between the city and nature” as its concept, the brand explores the possibilities of making things and presents clothing and products suited to contemporary lifestyles. It develops lines including THENEWCOMMUNE, PROTOTYPE, and RERAW, and received the TOKYO FASHION AWARD in 2024.

Concept

The contrast between the city and nature

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
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- Sub-brand
PROTOTYPE
Bags

A line that expands the product category with a focus on bags.

A bag series developed within FAF’s brand family. Centered on the theme of “the unfinished

A bag series developed within FAF’s brand family. Centered on the theme of “the unfinished finished product,” it applies the idea that a product is completed through the process of being used to items such as tote bags and shoulder bags. Its role differs from THENEWCOMMUNE, which handles seasonal clothing collections, and it is also distinct from RERAW’s reconstruction- and craft-focused line. Using bags as its point of entry, the line expands FAF’s product development and proposals for everyday use.

- Sub-brand
RERAW
Clothing

A craft-focused line centered on artisanal techniques and reconstruction

A remake and reconstruction line derived from FAF. With tradition and innovation as its th

A remake and reconstruction line derived from FAF. With tradition and innovation as its themes, it reconstructs garments using artisans’ skills at each stage, including sewing, dyeing, printing, embroidery, vintage treatments, and patchwork. Whereas THENEWCOMMUNE presents regular seasonal collections and PROTOTYPE is a bag series, RERAW connects artisanal techniques with contemporary creation and is positioned as a line that expresses the core of FAF’s approach to making in a different form.

- Sub-brand
THENEWCOMMUNE
Clothing

FAF’s core seasonal collection line

FAF’s central collection line, it has handled seasonal releases since Fall/Winter 2021, pr

FAF’s central collection line, it has handled seasonal releases since Fall/Winter 2021, presenting collections twice a year. Centered on elements of military uniforms and workwear, processing techniques passed down in various parts of Japan, and material selection, it expresses the contrast between the city and nature through clothing. While PROTOTYPE, centered on bags, explores incompleteness, and RERAW focuses on reconstruction through craftsmanship, THENEWCOMMUNE is positioned as FAF’s core clothing collection.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about FAF

Country of origin, founding year, categories and parent brands.

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