RERAW

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Overview

RERAW is a remake line developed by Tokyo-based FAF (Fake Ass Flowers). FAF is a brand established in 2018 by Kazuho Arai and Tsukasa Takabayashi. Under the theme “innovating tradition and setting sail again,” RERAW offers products that draw on artisans’ skills in sewing, dyeing, printing, embroidery, vintage treatments, patchwork, reconstruction, and other techniques. Its focus is on reworking traditional techniques and materials into contemporary clothing and bags, and it is positioned as one of FAF’s three lines.

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Innovating tradition and setting sail again

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1 brands
Founded
2018
2018 Parent brand
FAF
Clothing

A craft-focused line centered on artisanal techniques and reconstruction

A remake and reconstruction line derived from FAF. With tradition and innovation as its th

A remake and reconstruction line derived from FAF. With tradition and innovation as its themes, it reconstructs garments using artisans’ skills at each stage, including sewing, dyeing, printing, embroidery, vintage treatments, and patchwork. Whereas THENEWCOMMUNE presents regular seasonal collections and PROTOTYPE is a bag series, RERAW connects artisanal techniques with contemporary creation and is positioned as a line that expresses the core of FAF’s approach to making in a different form.

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