PUPPAPUPO is a Japanese baby and children’s goods brand developed by Amorlecredit Co., Ltd. According to its official history, it opened stores on Rakuten Ichiba and Amazon in 2017, followed by its official store in 2018. The brand plans and sells products centered on baby bedding and childcare goods, as well as baby, children’s, and maternity products and children’s clothing. Its official concept states that it aims to support parents who hope for days filled with smiles with their baby, by quickly shaping and delivering “the things they want right now.”
Concept
The brand aims to be a safe and gentle presence that supports mothers’ and fathers’ wish for fun-filled days full of smiles with the baby they are expecting.