Tagline
Purple is the color of nobility Yellow is the color of hope
PURPLE&YELLOW is an American casual brand from Tokyo, Japan, launched by Five Foxes in 2004. Its message is that purple is the color of nobility and yellow is the color of hope. Centered on refined, high-quality craftsmanship, the brand proposes genderless fashion that mixes American casual style with elements of sportswear and streetwear. Following the direction of “If we remove the barriers between men and women, something new will emerge…,” it offers a wide range of items, including tops, outerwear, bottoms, and bags.
Concept
Casual, yet with a touch of refinement
and high-quality craftsmanship
If we remove the barriers between men and women,
something new will emerge…