purple label

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Overview

purple label is a sub-label developed by axes femme, a Japanese women's apparel brand. No founding year or independent founder can be confirmed from publicly available information. The official online shop carries dresses, tops, skirts, pants, bags, accessories, and other items, and continues to offer products under the purple label name. Official media have also described it in some cases as a line of web-exclusive items unavailable in stores. The label is developed within the feminine dailywear aesthetic of axes femme.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2002
2002 Parent brand
axes femme
Clothing

A label that complements the range with distinctive everyday wear exclusive to the web.

A label that primarily uses the official axes femme online shop as its point of entry, off

A label that primarily uses the official axes femme online shop as its point of entry, offering web-exclusive products and online-first releases not sold in stores. While grounded in the parent brand’s European vintage aesthetic, it incorporates all-over prints, mixed-material panels, asymmetry, denim, and pants to propose everyday wear that broadens styling options. Unlike the romantic sweetness of POETIQUE, the mature classic feel of Nostalgie, and the unisex character of AXES-X, it complements the brand group by combining online sales with distinctive casual expression.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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