quaranciel is a D2C womenswear brand launched by Japanese select shop SHIPS from the Fall/Winter 2023 season, with e-commerce as its primary sales channel. Targeting working women around the age of 40, it offers versatile clothing and accessories suitable for both work and everyday life under the concept “BASIC TO CHIC (wearing classics with a chic touch).” The brand name is a coined word combining the French words quarante (40) and ciel (sky).
Concept
BASIC TO CHIC (wearing classics with a chic touch)